I’m sure you’re sick of all the boring Black Friday/Cyber Monday emails and ads you got this weekend, so I thought it’d be amusing to share this 1967 book that reproduces an 1897 catalogue from Sears. It has more than 700 pages with beautiful typography & illustrations of products, and over the top copywriting making impossible promises (see below for examples). Apparently you could order most of the catalogue’s items by mail order if they were small enough, but since the catalogue features everything from nails to crockery, clothing, tools through horse carriages, I assume the bigger ones had to be picked up in Chicago at Sear’s headquarters. I haven’t read the whole thing cover to cover, but some interesting merchandise I noticed were fake beards, breast enlargers and wolf teeth extractors. Can you believe they printed a catalogue twice a year and distributed it across America for free? If only the emails we get nowadays were this witty ;_;